entrepreneurship development training manual

entrepreneurship development training manual

The training manual is designed to ultimately strengthen, improve and effectively facilitate entrepreneurial knowledge and skills of young people, women and professionals who manage their own businesses. It includes content on entrepreneurship as well as training methodologies that enable effective facilitation, participatory and experiential learning and thus lead to sustainable knowledge and skills gain of and for the intended participants. The manual is designed to be used at four different levels: training of trainers; peer educator trainings; peer learning group facilitation; and training women and professionals who manage their own businesses. DSW has been providing quality, needs-based entrepreneurship training to young people. The modules of this manual can be delivered as a complete package or appropriately selected based on the specific needs of the intended participants. The manual has been written in simple language to case understanding and adapted to trainees of different levels and needs. Cette publication n’engage que son auteur et la Commission n’est pas responsable de l’usage qui pourrait etre fait des informations qui y sont contenues. Please upgrade your browser to improve your experience.This is part of WIT's Entrepreneurship Training. If so, please take our survey. We identified a great needs for young people and organisations to obtain these skills and knowledge but as organisations we needed to develop new methods to teach these skills to young people.

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The combination of experience with young people from 12 countries, especially in identifying the common problems that young people face and the gaps in their knowledge about entrepreneurialism and also taking the experience of other organisations in the business fields the idea was created to develop a training course that would bring together youth workers, trainers and specialist in the field of business to develop new methodologies and activities that can be used in all the partner countries and other countries to help young people develop their entrepreneurial skills and help them start their own business. There is a great need for projects like this within the EU an especially so in countries that have high youth unemployment and we believe the outcomes of the project will positively affect many young people in making the correct choices and assist them in starting their own careers and therefore overcoming unemployment. We will see how one market influences the other, and more specifically how culture can influence the success or failure of a business. We will see elements of active citizenship and how these affect our rights as citizens of the EU. We will see how inclusion, or exclusion affects the chances of young people to succeed in a very demanding labour market. We will give focus on EU tools available to young entrepreneurs to give them the push needed to start their own business or to give them the skills and competences to make the right decisions regarding their careers and their future. One of the flagships programmes that the Ministry offers is the Youth Development Fund (YDF), which is aimed at promoting active participation of youth in the socio-economic development of the country. YDF also encourages the youth to venture into sustainable and viable income generating projects with a view to create sustainable employment opportunities for young people. Annually, Government invests BWP 120 million on this programme.

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In recent years, significant challenges relating to the survival rate of YDF funded projects have been noted. In 2015, MYSC YDF Tracer Study found that only 40 of YDF funded projects survive the first 18 months of their operation. Other challenges noted included: lack of entrepreneurial and business management skills, lack of technical support and mentoring, poor repayment rate, administrative deficiencies including poor monitoring controls to manage performance of the funded projects and limited resources within the programme. In view of the above-mentioned and in response to the expressed needs of MYSC, the UNDP has agreed to engage the services of an experienced business consultant who will; Develop a new training course, called youth entrepreneurship development training course (YEDTC) which will focus on TWO key aspects: (a) How to write a business proposal, and (b) How to establish and run a business successfully from the start. Login to your account below Forgotten Password. Fill the forms bellow to register All fields are required. Log In Retrieve your password Please enter your username or email address to reset your password. Log In. Get started with a FREE account. Ask all from yourself. ” ? Rumi Entrepreneurship and Competitive Strategy) Silicon Valley North (SVN.Entrepreneurship Development - Directorate.Liz “Fitness For Dummies is a real rarity: a f.Get books you want. To add our e-mail address ( ), visit the Personal Document Settings under Preferences tab on Amazon. Lima, Peru: CIP. 2019-01-23 CAPACITY BUILDING, FOOD SECURITY, POTATOES AFRICA, EAST AFRICA KENYA manual It is licensed for use under the Creative Commons Attribution 4.0 International License It is licensed for use under the Creative Commons Attribution 4.0 International License CIP PRIVACY STATEMENT I agree. Ungana-Afrika then provides business support to help transform those ideas into viable social enterprises that deliver ICT products and services that benefit the poor.

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To support this process Ungana-Afrika has developed a training manual. This manual contains practical advice on how to work in a community in a participatory fashion - including listening techniques, steps in needs assessment, and gender issues, and provides step-by-step descriptions of 43 different methods to be used for research planning, (ICT) needs assessment, results checking, and business idea generation and testing. The reason ICT is put in brackets in the previous sentence is because all content of the manual has been made applicable to sparking ICT innovation at the BoP, but most of what is stated can very easily (and sometimes even more intuitively) be employed in other sectors or industries. Ungana-Afrika shares this training manual on their website under a Creative Commons licence. It provides a list of do's and don'ts, specifies steps in the needs assessment process, talks about how to select participants and work in the community, mentions gender issues, gives tips on how to work with groups, and provides advice on how to listen, keep notes and assess the quality of the research findings. Since in Ungana-Afrika's PED project community members will use the participatory methods, this manual assumes no research background at all. For each method a short overall description is given, followed by practical details on its use: when to use the method, its duration, the number of people involved, materials needed, steps in executing the method, and some advice in the form of tips and a “watch-out” section. Our goal here is that community members who will do the needs assessment, or use the methods for other purposes, can follow the method description step-by-step. NSAC has a long history of working with Ghanaian partners to assist in the development of the country's agricultural sector.

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In 1995 The College began the design of an Agri-Entrepreneurship project in the north of Ghana, which aimed over a period of five years to introduce entrepreneurial concepts and skills to groups and individuals working in the agri-food sector. Research was conducted in the selected area, followed by the design of training materials in collaboration with local partners. The result was the Agri-Entrepreneurship Training Manual. Each begins with notes for the facilitator, some general guidelines and a warm-up exercise. Then the module themes are introduced using fact sheets and a visual aid poster, followed by session guidelines, exercises, discussion questions and answers. In this module the following themes are covered: The timelines listed beside the fact sheets above will be helpful if you choose this method. Total contact time is approximately 18 hours. With this method, facilitators would conduct each workshop with participants, and impart the information from the fact sheets as needed for the participants to complete each exercise. The workshops, however, are not intended for use without the support of the fact sheets. This manual has been designed to facilitate learning with both literate and illiterate learners. The facilitator may decide what print materials are appropriate for dissemination to participants. It is clearly explained on the NSAC website. You can also request a hard copy using the contact details given below.

Failure to correctly assess financing issues can lead to financing issuescan lead to financial destruction.NO ONE PERSON CANBE GOOD AT EVERYTHING!It is important to be able to acknowledge that you are not as strong incertain areas, and compensate for this deficiency by retrainingyourself, hiring someone with that particular skill, or having someonewho you can consult.SummaryIt is common for individuals to want to be their own boss. Aforewarning: YOU WILL NEVER ENTIRELY BE YOUR WONBOSS!No matter which sector you choose, you will always need to satisfyyour customers. If customers are not getting what they want fromyour business, they will go elsewhere and you will be out of businessvery quickly. Every customer and potential customer should beconsidered your boss.In addition to satisfying the needs of the customers, there are creditorsand competitors who may force you into making decisions you wouldnot otherwise make. Government laws and regulations will come intoplay. They will compel you to follow the rules and regulationsrelevant to your business.While you will not entirely be your own boss, you are the boss in thesense that you cannot be fired, thought there may be days when thatwould be a welcome event. You will need to work long hours,particularly in the beginning of your business.Brian lives in Parham, a town with a population of 25,000and 200 businesses.DISCUSSIONWhat idea or opportunity did not note during your walk around yourcommunity.Industrial goods are sold to other manufacturing businesses. Wholesalers are also known as middlemen, go-betweens, distributors, or intermediaries because they provide a link between manufactures and retailers, who sells goods to consumers. Retailing businesses include traditional stores that people visit in person and online stores that sell form the internet. Some retailers also sell through catalogues. A service business provides a wide variety of professional, technical and every day services that people need and want.

Types of Business Ownership.Sole Trader (Proprietorship)The Sole Proprietorship is the simplest form of business organizationfor an entrepreneur. There are no formalities for establishing a soleproprietorship. The owner is the business. The owner has solediscretion on management decisions and is personally liable forbusiness debts.All income and expenses are reported on the personal income tax ofthe owner. Business growth depends on the owner’s credit worthinessand financial strength.2. PartnershipIn a general partnership two or more parties share all documentsunless the partnership uses a name other than the name of the partners.Partners share responsibility for management and for business debts inproportion to their share unless specified otherwise in a partnershipagreement.Business creditors may seek to recover personally form each or one ofthe partners personally, if there are not sufficient partnership assets tosatisfy the debt. Profits or losses are passed through to partners whoreport their share on their personal income tax.Business growth is supported by the creditworthiness and credit of thepartners and may be accomplished by adding more partners.3. CorporationThe corporation is a separate legal entity from its owners who arecalled shareholders.A country’s laws govern how a corporation is formed. Articles ofIncorporation or Charter must be filed with the state in which thebusiness is located. Shareholders elect a Board of Directors that isresponsible for the management and operation of the business. TheBoard elects or hires the officers who handle the day-to-day affairs ofthe corporation.Critical ThinkingWhat are two differences between the three major business entities. ActivityWhat type of business would you like to own.A store or officelease is a type of contract. When a business agrees to sell and apurchaser agrees to buy a specific item at an agreed upon price andother conditions, a contract is made. Most contracts can be oral or inwriting.

For a contract to exist, certain elements have to be proven:1. That the parties intended to form a legally binding contract, so that the essential terms of the agreement have to be present.2. The subject of the contract has to be legal; it cannot be for illegal activities.3. The parties making agreement have to be legally capable of entering into a contract.4. There must be consideration for the contract, which means the parties have given something of value. Consideration can be money paid, or an agreement to be legally bound, or giving up a right in return for the promise.Entrepreneurs need to make sure their rights and interest in atransaction are protected.Thereare many pitfalls if things aren’t done carefully.Business CommunicationsEven if you are your business’s only employee, you’ll need tocommunicate to share information, thoughts, or opinions withsuppliers, customers, family members, friends, business colleaguesand may others. Not only do you need to share information, you mustalso have the right tone when you share it. An informal tone isusually not appropriate, nor is one that is either too aggressive or toounassertive. The six qualities of good communication are: ? Briefness. “Keep it short and simple.” This means identifying yourself and the reason for the communication. ? Organization. Give information in an easy-to-follow format ? Clarity. Include all the details your audience needs to understand to act on your message. ? Relevance. Supply the right information to the right audience. ? Courtesy. Communicate respect and a positive attitude. ? Suitability. Different kinds of communication are required for different situations.Once you’ve learned these qualities, you can apply them to differentsituations and purposes.Oral CommunicationA person’s tone of voice or emotional state can influence a message assignificantly as the words used.Written communicationWriting gives you the chance to review and edit your message.

It isoften a good idea to ask someone to review written communicationbefore you send it.Written communication can take the form of. Memoranda ? Letters ? Agenda and Notices of Meeting. Principals are asked to select amember of staff as the School Rep and to work along with theplanning committee.All students interested in participating in this year’s competitionshould complete the registration form and submit to the School Rep.The forms will be collected at the first meeting in September. MemorandumThese are used in business as a means of communication within anorganisation.Thesender normally signs or initials them.Business LettersBusiness letters are used for longer more official messages. Abusiness letter should be typed in an easy-to-read font, not a fancyscript. The well developed business letter included the followingelements. Letterhead: Most businesses have printed stationery showing the organisation’s address, telephone number, fax number and email address. ? Reference: This may take any one of three forms. File or Account Number. The writer’s initials, followed by those of the typist. Name of department, followed by typist’s initials. Date: The date the letter is written. Recipient’s name and address. It states the subject of the letter and helps when the letter is opened and when it is being filed. ? The Body: This is normally set out in paragraphs and typed in single line spacing with an extra line between paragraphs. ? Complimentary Close. This is the closing remarks. The salutation governs the choice of the complimentary close, which is in turn governed by the relationship between the two correspondents.John’s Antigua Salutation Dear Ms. Peters Subject heading Community Development Questionnaire The Country Development Committee is attempting to assess its performance over the last five years. We hope to measure our progress, identify areas that need attention, and strengthen the bond between us and the community.

Body Please complete the enclosed questionnaire. Your candid and thoughtful reply will help our evaluation. Most people are able to complete the questionnaire in less than one hour. Your response and any comments will be treated with utmost confidentiality. After the results are tabulated and compiled, we will issue a report. Please return the completed questionnaire to us by July 27. A self-addressed, stamped envelope is included for your convenience. Thanks again for your help. Complementary close Yours sincerely Signature of writer Name of writer Jacqueline Richardson Job title Education Officer Enclosure notation Enc.The usual order for an agenda is. They should always be confined tofacts and be free of any suggestion of bias, emotion or self-interest.They vary in format, style, content and length, depending upon theirpurpose and the audience.Bulletins and NoticesNotices and bulletins are used to announce forthcoming events,changed in policy and other matters to all interested parties.Charts ? Videos ? Graphs ? Photographs ? Tables ? Statistical data ? Posters ? DiagramsThese often relay complex, technical information in a form that ismore easily understood than a long, written report.Electronic CommunicationMotivating work teams that are spread across the country or the worldcan be challenge to any manager.Who am I targeting? Who are my competitors. Would I be able to compete in the market. Is the market saturated.Once you have made a decision onyour product or service it would then have to be tested for it viabilityor ability to meet the needs of your potential customers. You wouldthen have to do a market test to review the public’s response to yourproduct.There are seven (7) steps: 1 Idea Generation 2 Idea Screening 3 Concept Development and Testing 4 Business Analysis 5 Product Development 6 Test Marketing 7 CommercializationPackaging and LabellingThe main purposes of packaging are protection, convenience,economy promotion, and product safety.

It is an exciting, fun and creative process. There are twostages to marketing, and should be followed in order!1. Detective WorkInvestigations are made regarding the people who need and want yourproduct or serviceAdditional investigations are made regarding other businesses thatwant the same customer as you.2. Creative WorkBased completely on an understanding of what you have learned as adetective, you then begin the process of developing a message thatgets your prospective customers’ attention and then persuades them toeither learn about or use your product or serviceIt is essential that we always begin by doing the detective work.Focused entrepreneurs are always playing detective.Market ResearchAlways start with the big picture. Read as much as you can about theindustry you want to be in. You are looking for where your businessfits in the big picture of things.In economics lingo, you are trying to determine where your concept isin its economic life cycle. Is it brand new and few people know aboutit or is a product or service that has been around for some time. Orpossible has it been around so long that it is reaching the end of itspopularity.It is where you check what is actually happening in theneighbourhood you plan to operate your business. A thoroughinvestigation gets business owners information they need to find theirniche in the market place. It is impossible to positions yourself in themarket unless you fully understand what everyone else is doing.The following are common competitive factors. Depending on thetype of business you are starting, the factors can vary.You line up your business againstthe others and start to work out a way to position yourself. Small business waste huge amounts of money Misunderstanding this concept The following are the “BIG TEN MISTAKES” most often made in marketing:1. You think everyone loves 6. You think everyone can afford you (your business).For example, you plan to start a doggie daycare.

How much will they pay for this service. Do they need their dog to be picked up? ? How often do they want their dog walked? ? How many days a week would they typically need the service. Is there any need for a weekend service? ? Do they want their dog to avoid (not play with) some breeds of dogs? ? Will some people want more than one dog cared for? ? What type of food do they want the dog to eat during the day?The more you can learn before you open the better service you willprovide. Plus, the message you communicate to the prospective clientwill be much more on target.SurveyIf you try to write your own survey, have several people look at it The Survey strategy has before using it. A highly recommended three big components: type of question is one that offers a range of responses. A. Writing the Survey Savvy business owners know that B. Conducting the Survey marketing should begin long before their product hit the stores. Marketing should C. Analyze the results.In simple terms, these surveys can help abusiness give people what they want.There arethree methods: 1. Personal interview 2. Mail Survey 3. Telephone SurveyEach one has its advantages and disadvantages.It helps if you have a complex product orservice. Plus you can respond to questions for clarification.The big negative to this strategy is cost and time. You are limited bytravel and personal costs. Also, the person being interviewed is lesslikely to not tell the truth than in the other methods of being surveyed!Phone SurveysPhone surveys do not allow for any “show and tell,” but they do allowyou to cover a very wide geographic area in a short amount of time. Itis often viewed as the most cost effective means of surveying.Results are greatly enhanced if the caller doing the survey has someconnection to the person being surveyed, such as “Hi, I live in yourneighbourhood.This can offer the greatest reach.Often you can carefully target who get the survey. The problem isgetting the person to send the survey back.

Even before that, youmust get the person to open the survey and read it.The survey envelope will need to look interesting to encouragesomeone to open it. It is helpful if there is a “reward” for filling outthe survey and mailing it back. This might include a cash gift, movietickets, discount coupons, or something else that this target marketwould value.Analyze the resultsThe analysis of all the information is the last step. Your detectivework is over.To create anew product based on the results of the survey.Materials: Regular-sized chocolate bars (1 per group), student handout (withdirections) markers, poster board or easel paper, scissors and tape.Teacher Preparation1. Divide the class into teams of 4-5 students2. Instruct the teams to generate market research survey questions to ask potential customers and then implement the survey3. List the data finding of each group on the board. Draw conclusions regarding the key results.4. Instruct students to design a new product and marketing strategy based on the results of the survey.5. Give each team a regular-sized milk chocolate bar to enjoy while they work.6. All the students the opportunity to present their product to the class.Student Instructions1. Make sure every member of our team participates equally in this project. A company that makes chocolate bars wants to invest in a new chocolate bar that caters to the tastes of young people ages 12-18, and needs to conduct market research about its feasibility.2. Based on the market research that you conduct; design a new chocolate bar; design a brand name, logo, and slogan; identify your differentiators, and explain the reasoning behind your overall strategy.3. Create a commercial advertisement for the new bar.4. Present your product and commercial to the (board of directors) your classmates.Evaluation:Vote for the best product and overall strategy.Activity Write a survey as a market research of your product. Distribute your survey to twelve persons in your community.

PromotionCommunication to the target market is always a thrill for businessowners. They like seeing their message in the market place. Theyenjoy influencing someone’s decision to choose them. The promotional media used depends on the nature of the product.Theprinted message has hundreds of forms. The simplest is a businesscard. The most complex and expensive form is the catalogue. Therea many other written forms of communicating about your business.The following are just a few:.Brochures ? Newspaper ads ? Phone book ads ? Bookmarks ? Signs on trucks, cars and bus.Your form should be decided by the wayyour potential customer receives their information, not on how you receiveinformation. Remember, you must find a media that your customer will see. It can also include a catch line or tag line. Your logo should be carefully planned. It is often worthwhile to engage a professional designer when developing your logo. Logos should be used for the life of a business. It becomes the ID for a business. It will be usedon almost every form of print communication a company employs. Some designers’ keep the font (type of lettering) used in the logo as thefont utilized in all other written communication.Written MessageA written message to a prospective customer should also be prepared with greatcare. First and foremost you must get the targets’ attention. If you fail to get theirattention, the best information, or best offer, will never reach their brains. How doyou get the target’s attention. There are a variety of strategies, and sometimesseveral of them are used together. Clever headline ? Provocative headline. Funny headline ? Headline that identifies the reader. Examples include: “new mother.headache sufferers.Jennings residents. ? The most popular words in advertising can get attention. They include the words: free, new, improved. ? Photographs ? Drawings ?

Headlines that warn or describe a threatening situationBusiness owners who have not studied these rules often make the huge mistake ofjust using the name of their business as a headline to an ad. This is an opportunity.If you write your message according to the rules, the target market will anxiouslylook forward t the name of the business.The best ads typically list the name of the business or product at the end of a printad. Once an ad does get someone’s attention there are four more steps the tillmake it a truly successful ad;1. Describe a benefit to the reader. Now that you have their attention, explain one reason why they will benefit by knowing more about this product or service2. This is an important step, because at some point in reading an ad the readers often think, “This is too good to be true.” Thus you must overcome the natural instinct for people not to believe what is being touted in an ad. Ways to overcome disbelief include. Testimonials of happy users.Listing of awards won by the product or by the business owners. Identifying famous users of the product or service4. The final step is “the call to action”. The call to action is where you tell you reader what to do, now that they have read the ad. DO NOT ASSUME THAT they will act in a certain way. Calls to action come in many forms. The following are some examples of common calls to action: o Call today o Visit our store between 9 am and 5 pm every day of the week o Come and see our latest inventory o Come while the supply last o Be the first one to see our spring collection o Further information, call.Call today o This sale ends on Tuesday. Come while supplies last.Once the message is concluded the following must be placed in the ad. The name and address of the business. The method of contact: phone number, website, fax number. Hours of operations. Instructions on how to get to the business.